MINI Collection Screendancer
BBDO Interone Munich
01/2014 - 03/2015
MINI Collection is breaking new ground with the “MINI Collection Screendancer” – an innovative way to shop for fashion and accessories using iTunes. This pioneering idea allows iTunes users to watch music videos and shop for the dancers’ outfits at the same time. The Screendancer is a plug-in for iTunes Visualizer, a programme that displays visual effects synchronised to the song playing. Once the MINI Collection Screendancer is installed on a computer, the plug-in can recognise the rhythm and real dancers move to the beat. As an extra innovative feature, the dancers’ outfits can be bought directly from the MINI online shop.
The plugin is highlighted in the most relevant German advertising press (HORIZONT, W&V) as well as on international blogs. The plugin was awarded with a Bronze German Digital Award by the BVDW and the Annual Multimedia Award 2016 (Silver).